Trends keep companies fresh and modern. In this blog post, we are going to look at the web development trends in 2023. Where is the web development industry going? What changes should developers be aware of? What is already being applied?
So, let’s look at the 12 trends that will help you create relevant, attractive, and modern web applications.
Web development trends in 2023
1. Progressive Web Apps (PWAs)
Success cases: BMW, Forbes, Lancôme, Starbucks, Spotify, Tinder, Twitter, Uber, and 2048 Game
Progressive Web Apps are a relatively new technology for web development. This technology allows customers to install your site on a smartphone as an application. Companies such as Twitter, Tinder, Uber, Starbucks, Forbes, and AliExpress use PWA-based applications as a basis or addition to a mobile application.
The main benefit of PWA is its prevailing platform-independent nature. This means an application can be developed with a single codebase and deployed on several platforms. Therefore, this is an excellent option to get a usable and affordable app in the short term.
The average PWA increases conversions by 52%. (Forbes)
2. Accelerated Mobile Pages (AMP)
Success cases: CNBC, Gizmodo, The Times of India, and Wired
In 2023, Accelerated Mobile Pages will remain the leader of the mobile usage distribution on the entire Internet with a 32% share.
AMP is a popular mobile page format introduced by Google in 2015. The AMP’s idea is that content from the site is downloaded through Google servers, and thus the loading speed is increased many times. As a result, this service speeds up content loading and improves search quality.
In 2021, Google switched its focus from AMP to Core Web Vitals (CWVs), and some specialists decided that AMP isn’t relevant more. However, there are still some essential arguments for AMP. To move from AMP to CWVs, you have to prioritize CWVs scores, and your pages should rank as well as AMP-optimized pages. If you run a news or media site, AMP is a better choice to keep your efficiency.
Google AMP accelerates the loading of website pages by 15-85%. (Google AMP)
3. Single-Page Application (SPA)
Success cases: Airbnb, Facebook, Gmail, Jira, LinkedIn, Paypal, Slack, Trello, and Youtube
SPA is a web application hosted on a single web page that downloads the whole necessary code and the page itself to make it work.
This new web development technology is mostly used in services where the user spends much time on one page or performs some actions. Examples: viewing mail and marking letters as spam; writing posts and comments on others (f.e., Gmail); watching series (f.e., Netflix); scrolling pictures and collecting them into thematic boards (f.e., Pinterest).
In contrast to traditional web applications, SPA loads full page quicker, and a 1-second load time improvement increases conversions by 2%. (Walmart)
4. API-first development
Success cases: Amazon, Google, Plaid, Twilio, and Stripe
API-first is a product-focused approach to developing APIs. In such an approach, APIs act as discrete products rather than integrations within other systems. According to the 2021 State of the API Report by Postman, organizations will continue investing in APIs as an integral part of their business strategies.
Also, API-first development is reusability-driven. Open APIs allow organizations to reuse, redeploy, and share core functions freely. This tendency will remain in 2023.
90.5% of developers expect to use APIs more or the same as in a previous year. (rapidAPI)
5. Content personalization through machine learning
Success cases: Home Depot, JPMorgan Chase, Netflix, and Starbucks
Personalization is the web development trend and core element of the modern digital economy. Machine learning supports and accelerates this process. With this tool, you can adjust your offerings for specific markets and get better output. This trend is evident in the growing popularity of Netflix and its personal suggestions driven by machine learning.
In 2023, content publishers will experiment with multiple content formats to deliver the right messages to their customers. Using machine learning, you can apply your audience's preferred formats to increase their engagement.
74% of people feel frustrated if the website content is not personalized. (Instapage)
6. No-code/low-code development
Success cases: AppSheet, Nintex, Oracle, OutSystems, Shopify, and Quick Base
The no-code/low-code development provides for the minimal use of "manual" programming. Low-code platforms are attractive new website technologies due to less development time and relative flexibility in setting up processes. In addition, there is no need to plan the architecture, create prototypes, or analyze and develop the UI since the low-code platform already implements this.
In 2023, the no-code/low-code development will grow in popularity thanks to the rapid demand for new apps, especially for Software as a Service and Platform as Service consumers.
Spending on low-code development technologies will grow to an enormous $30 billion by 2025. (Gartner)
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7. Data Security
Success cases: IBM, Rapid7, and Fortinet
Data security in web development requires vigilance in all aspects of design and use. For adequate website security, you need to pay special attention to the development of the entire website: your web application, web server configuration, when writing policies for creating and updating passwords, and client-side code.
The focus on data security is logical since cybercrimes are constantly increasing along with technological development.
The cost of cybercrime is predicted to hit $10.5 trillion by 2025. (Cybersecurity Ventures)
8. Multi experience
Success cases: Domino's Pizza and Spotify
Multi Experience's goal is to hold an audience’s whole experience in one application across numerous digital points of contact - websites, mobile applications, chatbots, AR/VR, wearables, etc. If you want to design a multi experience, consider exploring:
- Augmented/Virtual/Mixed reality
- The Internet of Things (IoT)
With Multi Experience Development Platforms (MXDPs), developers get a set of frontend and backend tools to create unique, compatible, and scalable customer experiences. Companies keep investing in MXDPs to develop multi-channel apps cost-efficiently to proceed with their digital transformation journey.
By 2023, more than 25% of big companies' mobile apps, progressive web apps, and conversational apps will run through an MXDP. (Gartner)
9. Micro frontends
Success cases: Fiverr, IKEA, SAP, Soundcloud, and Skyscanner
A micro-frontend concept is a microservice approach to client-side development. The current trend is to categorize all application components based on their business component, stack-wide. In this case, frontend developers can count on the flexibility, testability, and development speed ordinary for microservices backend teams.
In 2023, developers working with micro-frontend should focus on optimizing the frontend performance of the websites and applying headless architecture.
24 percent of developers have already used micro frontends. (2020 State of Microservices Report)
10. Serverless architecture
Success cases: Coca-Cola, Figma, Netflix, Nordstrom, T-Mobile, and Zalora.
Serverless technology is gradually changing the entire workflow and view of development. Serverless architecture allows you to quickly create and immediately test new features and add new functions to existing monoliths.
Soon, serverless technologies will be increasingly applied when working with the Internet of things, artificial intelligence, and mobile applications - everywhere where monolithic structures are unsuitable.
The serverless architecture industry share exceeded USD 7 billion in 2020 and will grow at a CAGR of 20% in 2021-2027. (Global Market Insights)
11. Dark mode standardization
Success cases: Apple, Facebook, and Twitter
The demand for dark and low-light websites has increased significantly in recent years. This web development trend's benefits are greater customer engagement, care about customers (reduced eyestrain), less battery consumption, minimized blue light emission, etc.
The further implementation of this functionality among various apps will make this a must-have application component. So, get ahead of time and start doing this right now.
81.9% of people use Dark Mode on their devices. (Android Authority)
12. Motion UI
Success cases: Chicken Attack Mobile Game, Homey App, Balance App
The Motion UI library lets you instantly animate your website's user interface using motion design. Simplicity, flexibility, and universal nature make Motion UI one of the key trends in web design development. In addition, motion UI allows users to set many options to make animations behave precisely the way they want.
This web development trend is easy to follow. First, learn more about the variety of transition effects the Motion UI library provides. Then, download the library and take the user experience on your site to the next level.
At least 6 in 10 people are visual learners, and 90% of the information transmitted to our brains is visual; thus, motion UI is a big thing in connecting with your customers. (Social Chain)
Web development stack in Axon
The choice of technology stack depends on the project specifics and the development team's experience. Almost every project we start is built with React, Angular, or Vue.
Our most popular stack is built around the React ecosystem. Over the years, we have learned to work with it professionally. A typical React project contains the following elements: Next.js or client-side React setup, TypeScript, React Query, functional programming elements, and Material UI. Extensive experience allows us to reuse many solutions from project to project: authentication and role-based access module, payment systems, video streaming, and many others.
We have several large projects on Angular and Vue in our portfolio, and some of our team members practice up to three frameworks simultaneously, allowing us to develop in any of them with equal quality.
Modern business growth is inextricably linked with web development. Financial turnover on the Internet is growing, and to not lose profit, it is essential to follow new technologies for web development. If you are ready to transform but don’t know what to start implementing first, turn to a team of professionals who can tailor trends to your needs and boost your business!